The Australian Veterinary Association (AVA) and Association Media (Assoc. Media) have launched Vet TV, a first for the veterinary industry in Australia.
The program provides a unique look at the veterinary industry through a series of interviews with leading veterinary professionals and industry experts. With a mix of news reports and sponsored editorial profiles, the program explores a range of topics from veterinary business to pet ownership. It also delves into key issues affecting the equine industry and the changing veterinary landscape.
Graham Catt, CEO of the AVA, said that Vet TV is something the industry needs to help the wider community understand how the veterinary industry has changed so rapidly over the past 10 years.
Medical advancements, new business models and changes in pet ownership are just some of the issues Vet TV aims to shed light on, all having dramatically altered the nature of the veterinary profession.
“Vet TV allows the AVA to highlight the amazing and often life-saving work that vets do on a day-to-day basis,” Catt said.
“By taking a closer look at the profession, it gives people a complete picture of the many important roles that vets play. Vets are involved in a range of areas including research, public health, pet medicine, protecting our borders and disease surveillance, just to name a few.
“Thanks to Association Media who teamed up with us to produce Vet TV, we can now give people some insight into the profession and the role of veterinarians, which is first and foremost to support and enhance animal welfare in every aspect of their professional lives,” Catt added.
Jonathan Love, managing director of Assoc. Media said, “It’s been an exciting process to see Vet TV come together. I’m extremely pleased with the final program and look forward to seeing how it is received by those involved in Australia’s animal industries and the public. We hope to be able to expand the program in the near future, adding even more value to Vet TV.”
Visit the AVA website to access Vet TV.
Based on a media release sourced from the AVA.