The world’s first platform that offers a wealth of real world data on the behaviour, activity and sleeping patterns of dogs is now available, promising to revolutionise the way we care for our beloved pooches.
Harnessing advances in veterinary science and technology, FitBark allows dog owners around the world to literally ‘sync’ with their four-legged companions using a collar sensor and mobile app, link to their own fitness tracker and compare the data.
“FitBark has raised the bar in wearable technologies for canines, revolutionising the way owners care for their dogs and stay healthy together,” said Dr Patricia Santos-Smith, senior veterinary advisor at PetSure, Australia’s leading pet insurance underwriting management agency, and collaborator on FitBark.
“Pet owners can digitally monitor their dog’s activity levels, sleep and behaviour, which encourages fitness and healthy habits at both ends of the leash.”
According to global dog activity data from FitBark, Australia ranks among the laziest countries when it comes to dog walking, impacting on our pet’s health (as well as our own).
“Pet parents may not realise that by overfeeding their dogs and not exercising them enough, they are increasing the risk of their pets developing life-threatening illnesses,” Dr Santos-Smith said.
Over the past four years, PetSure has seen claims increase by 100 per cent for obesity-related health issues and an alarming 375 per cent rise for osteoarthritis. Claim frequency for canine diabetes has shot up by 115 per cent since 2012.
Yet pet industry research reveals that pet owners who exercise with their pets rank the experience highly. Specifically, 85 per cent of pet owners find exercising more enjoyable with a pet at their side, and 72 per cent think exercising with their pets draw them closer together.
“Getting fit and healthy is all about the human-dog connection,” said Dr Santos-Smith. “And now there’s an innovative new way to monitor your dog’s health and fitness along with your own in real time!”