PetCloud opens up investment to all animal lovers with equity crowdfunding campaign

PetCloud crowdfunding campaign
Deb Morrison with pet dog Milly

Australia’s pet platform, PetCloud, has kicked off a $2 million investment round through equity crowdfunding, offering animal lovers the chance to be part of the billion-dollar pet care market they’re fuelling.

The pet platform—like Airbnb, TripAdvisor and UBER for pets—offers a raft of services to travelling or time-poor pet owners including pet sitting, house-sitting, dog walking, doggy day care and pet taxis.

PetCloud CEO and founder Deb Morrison came up with the idea when she couldn’t find anyone to look after her dog while travelling for work. She sold her home to fund the launch of the site in 2015 and with RSPCA Queensland onboard as a partner, PetCloud fast became Australia’s most trusted pet sitting platform.

She said the crowd raise, being offered through equity crowdfunding platform Birchal, was an opportunity for the owners of Australia’s 30 million pets to get a slice of the pet ecosystem that was created with their animals in mind.

“At last count, there were around 30 million animals living in two-thirds of Australian households,” Morrison said. 

“With more pets than people in Australia, pet services will always be in demand. PetCloud satisfies this growing demand by tapping into the gig economy to ensure that all pet parents can access trusted pet care in their community.”

Expressions of interest in PetCloud’s equity crowdfunding campaign are only open for a short window until 7 June 2021. For more information visit Birchal.


  1. An interesting concept but might be tough to compete with MadPaws which is now a listed company. It’s also a little unsettling that the amount of equity isn’t disclosed for the $2m in funding. Not one I’ll be rushing into.


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