New connected feeder helps owners monitor pet food consumption

pet feeder

Pet product specialist Sure Petcare recently launched the SureFeed® Microchip Pet Feeder Connect, the next generation of the SureFeed Microchip Pet Feeder.

The smart feeder monitors how much and when a pet eats, sending real-time updates directly to the pet owner’s phone. The new product also features integrated scales, which enable owners to provide accurate food portions to their pet at every meal.  

Feeding behaviour is a key indicator of health for pets, with a loss of appetite or change in feeding habits often being one of the first signs of illness. 

The SureFeed Microchip Pet Feeder Connect records the time and weight of food consumed by a pet each time they eat from the feeder, reporting it directly to the Sure Petcare app. Over time, this enables pet owners to build a comprehensive understanding of their pet’s unique feeding patterns, making it easier for them to spot changes in their pet’s health and wellbeing earlier than they may otherwise have been able to do so.  

The SureFeed Microchip Pet Feeder Connect also enables owners to personalise their pet’s feeding regime to suit their unique needs—whether that is to help address a specific health concern, such as obesity, or to establish a consistent and appropriate feeding routine, which benefits all pets.

“Although I’m a vet, I still have the same concerns as any other pet owner,” Royal Veterinary College vet and animal behaviourist Dr Jon Bowen said.

“For me, the three advantages of this product are peace of mind, knowledge and control.” 


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