Mars Petcare Australia has signed a partnership agreement with REDcycle which provides a route for its dry pet food bags and flexible pouches to be recycled into a range of outdoor products.
As the first Australian pet food company to join the program, the agreement represents an opportunity for millions of tonnes of plastic to be recycled—helping to stop the progression to landfill and contamination of the environment.
“We’re proud to join the REDcycle Program and share the responsibility for the packaging’s best end-of-life outcome by collaborating with our retailers and our customers,” Mars Petcare Australia general manager Barry O’Sullivan said.
“Our (Mars) Sustainable in a Generation Plan is designed to help us grow in ways that are good for people, good for the planet and good for business. We’re thrilled that through the initiative of our associates, we have a solution to help combat environmental harm and supports our ambition to be a leader in sustainability.”
REDcycle’s program is a supermarket-based recycling program that invites consumers to gather together their empty soft plastic packaging and unwanted shopping bags and return them to their nearest Coles or Woolworths supermarket for recycling.
Once collected, REDcycle in conjunction with Australian manufacturer Replas, recycles the plastic into a range of sturdy products suitable for use in schools, parks and public spaces, such as outdoor furniture, decking, dog agility and human fitness circuits, signage, bollards and traffic control products.
Elizabeth Kasell, director of RED Group, the Melbourne-based company behind the REDcycle program said: “We are delighted to welcome Mars Pectare to the program. Our process represents a great use for consumer soft plastic waste. Not only is it diverted from landfill, it is turned into something valuable.”