The subscription model offers vets the opportunity to stabilise cashflow and tap into new revenue streams without increasing your administration workload. Shane Conroy reports From Netflix and Spotify to Threadbox and Hello Fresh, consumers have wholeheartedly embraced the subscription model. Whether […]
Your Business
Digital marketing tactics
Two of the most common and powerful tactics you can use with your digital marketing are remarketing and retargeting. Get them right and you can supercharge your online marketing. By Rob Johnson Even though it has simple goals, digital marketing […]
Helpful marketing
WA vet Braden Collins had a new clinic that was losing thousands of dollars a month. Then he came up with a way to market his business that has proven very successful. Steven Coby reports Sometimes creative ideas are as much […]
How to successfully sell your veterinary practice
Preparation in advance is just one of the many issues to consider when planning to sell your veterinary practice. By Kerryn Ramsey When an owner-vet decides it’s time to sell, it’s important to be patient. For many practitioners, the process […]
Owning your own veterinary practice
Finally owning your own veterinary practice is a special moment in your career. But what makes more sense—to start a new practice from scratch or buy an existing one? Shane Conroy reports So you’ve come to that point in your […]
The emotional toll of euthanasia on vets
Some vets reveal euthanasing pets can be one of the most upsetting aspects of the job. Fortunately, there’s an AVA program to help manage the emotional toll of euthanasia on vets. By John Burfitt As the owner of his own […]
How do you measure marketing success?
Creating a marketing campaign for your practice is just part of doing business. But exactly how do you measure marketing success? By John Burfitt There’s no shortage of effective ideas when it comes to marketing a veterinary business, with initiatives […]
To generalise or specialise?
If you are a junior vet unsure whether to generalise or specialise, here are some things to consider. By Angela Tufvesson After at least five years of university study you’ve finally graduated as a fully qualified vet. Qualified to work […]
The latest in veterinary technology
It’s no secret that technology is changing the veterinary landscape. Here’s what’s on the horizon and why you need to keep up, writes Rachel Smith Ask any vet who’s been in business over 30 years or more, and they’re likely […]
Is marketing worth the effort?
If veterinary services are essential, surely effective marketing means just sticking a sign out the front of the practice. Well, no, actually … By John Burfitt There was a time in the past when the only marketing you needed to […]