Some vets reveal euthanasing pets can be one of the most upsetting aspects of the job. Fortunately, there’s an AVA program to help manage the emotional toll of euthanasia on vets. By John Burfitt As the owner of his own […]
Your Business
How do you measure marketing success?
Creating a marketing campaign for your practice is just part of doing business. But exactly how do you measure marketing success? By John Burfitt There’s no shortage of effective ideas when it comes to marketing a veterinary business, with initiatives […]
To generalise or specialise?
If you are a junior vet unsure whether to generalise or specialise, here are some things to consider. By Angela Tufvesson After at least five years of university study you’ve finally graduated as a fully qualified vet. Qualified to work […]
The latest in veterinary technology
It’s no secret that technology is changing the veterinary landscape. Here’s what’s on the horizon and why you need to keep up, writes Rachel Smith Ask any vet who’s been in business over 30 years or more, and they’re likely […]
Is marketing worth the effort?
If veterinary services are essential, surely effective marketing means just sticking a sign out the front of the practice. Well, no, actually … By John Burfitt There was a time in the past when the only marketing you needed to […]
Choosing the right business model
Private practice, corporate group, partnership—choosing the right business model requires careful consideration. By Cameron Cooper After almost 20 years in practice, Dr Deborah Webb admits she had been feeling somewhat “isolated” as a veterinarian in her four Redland Bay part-time […]
5 ways to increase veterinary clinic visits
There are a number of marketing tactics you can use to encourage more visits to your clinic. But they all boil down to one thing: be helpful. By Rob Johnson It’s easy for vets to get stuck in an endless […]
Surviving the silly season
From recruiting locums to stocking up on consumables, here’s how to ensure your business can survive the busy holiday period. By Rachel Smith The silly season is in full swing—and as most of the population starts to wind down and […]
Pet boarding
Offering boarding for dogs, cats or both can be a strategy to improve client engagement. Clea Sherman investigates how to do so successfully. For many pet owners, the thought of going away and leaving their beloved fur baby behind is […]
Starting a YouTube channel
Digital marketing experts say it’ll be all about video in years to come—so should vets be starting a YouTube channel? Rachel Smith reports If you go to YouTube and search for ‘vets’, there’s no shortage of experts explaining how to […]