You know you should be marketing your practice with content, but should you be posting videos to YouTube or blogging or both? Steven Coby seeks out the answer You’ve decided that you want to use some type of content to […]
Your Business
Client retention: how to hang on to existing clients
The quest to attract new clients can sometimes overshadow the importance of client retention, but not paying attention to retention can come at a significant cost. By John Burfitt One of the wisest adages of business is that it costs […]
Mission critical
A new service is providing emergency care vets around Australia with a free information hub. By Clea Sherman Driving home from his first ever shift at an overnight vet service in 2001, Dr Rob Webster had to quickly pull his […]
Your business plan: how to write one
A business plan is essential so you can set goals and achieve more for your practice. By Clea Sherman In your everyday dealings of meeting new pets and their owners, administering vaccines and treating sick animals, you have a business […]
Freeloaders: clients who refuse to pay
The frustration and financial woes caused by clients who refuse to pay can take a significant toll on practitioners. So here’s how to solve this issue of freeloaders. By Kerryn Ramsey There’s nothing more satisfying than successfully completing a medical […]
The benefits of subscription services
The subscription model offers vets the opportunity to stabilise cashflow and tap into new revenue streams without increasing your administration workload. Shane Conroy reports From Netflix and Spotify to Threadbox and Hello Fresh, consumers have wholeheartedly embraced the subscription model. Whether […]
Digital marketing tactics
Two of the most common and powerful tactics you can use with your digital marketing are remarketing and retargeting. Get them right and you can supercharge your online marketing. By Rob Johnson Even though it has simple goals, digital marketing […]
Helpful marketing
WA vet Braden Collins had a new clinic that was losing thousands of dollars a month. Then he came up with a way to market his business that has proven very successful. Steven Coby reports Sometimes creative ideas are as much […]
How to successfully sell your veterinary practice
Preparation in advance is just one of the many issues to consider when planning to sell your veterinary practice. By Kerryn Ramsey When an owner-vet decides it’s time to sell, it’s important to be patient. For many practitioners, the process […]
Owning your own veterinary practice
Finally owning your own veterinary practice is a special moment in your career. But what makes more sense—to start a new practice from scratch or buy an existing one? Shane Conroy reports So you’ve come to that point in your […]