Marketing a veterinary clinic with no time and (virtually) no money is possible. Follow these five easy steps. By Rob Johnson If you’re like many vets, marketing is something you do between 9pm and 10pm on a Sunday night. You […]
Your Business
What makes a great vet nurse?
Every vet practice owner knows—or should know—that great vet nurses are worth their weight in gold. So, what makes them really shine and how do you get them to that point? Heather Vaile reports At a swanky conference dinner in […]
Couples who work together
Relationships can be difficult at the best of times so are couples who work together in the same practice a good idea? By Frank Leggett Marriage is a commitment to each other that sees you living together, holidaying together, building […]
Discounting for veterinary services
While compassion and good intentions may result in happy clients, discounting for veterinary services can take a toll on your clinic’s finances. So, how do you manage this balance? Louise Baxter reports Australian veterinary practices only average between seven per cent […]
Vet prices: the cost of care
No vet wants to provide anything less than the best possible treatment but when a client is unable to pay for your services, how much charity can your business afford? By Susi Banks There are various strategies veterinarians use to balance […]
Know thy Unique Selling Proposition
The USP—Unique Selling Proposition—is said to be the secret of getting the right core message of your business. So why is it so many practices have no idea what their USP even is? By John Burfitt If there’s one thing […]
Business courses for vets
Being a fantastic vet is only half the story to running a successful practice. The other half is how good at business you are. Luckily, there are lots of business courses you can do to help you be more enterprising. […]
Vets on call
Described as ‘Uber for pet owners’, Vets on Call—an app-based mobile veterinary service—looks like a win-win-win for vets, owners and pets. But is the game-changing business model viable? By Merran White For Bendigo-raised Morgan Coleman, who cut his entrepreneurial teeth […]
The veterinary receptionist
First impressions last which is why the role of the veterinary receptionist is of critical importance, as Tracey Porter discovers. There are few jobs in the veterinary sector that carry as much weight as that of a frontline receptionist. While, as […]
Problem clients
There are some clients where the time for talking and managing is over, and it is simply time to move them on—and off your books. John Burfitt reports There are fairly standard ways of dealing with problem clients but according […]
