Like any business owners, vets should know their market. So, what do Australian pet owners look like? Where is the research? And how can vets use this information to market themselves more effectively? Krisinda Merhi reports With one of the […]
Your Business
Show me the way
Experienced vets across the country are volunteering to help recent graduates find their feet in practice. Meg Crawford reports The transition to veterinary practice from uni comes as a rude shock to some students. Graduates may excel academically, but are […]
Staying safe
There’s a lot of talk about the mental health issues faced by veterinarians—but what about the physical dangers? Zoe Meunier investigates For Australian Veterinary Association (AVA) president Dr Robert Johnson, 6 March 2017 is a date “indelibly etched in my […]
Risky business
An increasingly litigious society and ever-greater humanisation of pets means vets must be vigilant to avoid legal action. By Chris Sheedy Whether a vet’s patient is a million-dollar racehorse, a $250,000 stud bull, a $100,000 exotic bird or a $25 […]
The local world wide web
Vet practices depend on local business; yet many vets don’t realise that they can use the web to target local prospects. Krisinda Merhi reports Someone has just moved into your suburb. They need a vet. Naturally, they go for the […]
Down the line
No longer just a sideline, online veterinary consultations are now big business for some veterinary practices. But questions remain over whether all vets should offer them. John Burfitt investigates There’s nothing new about online veterinary consultations—this is a service that […]
Padding the bottom line
With new tests come new costs. Do clients have a right to wonder? By Andy Kollmorgen Many pets are full-fledged members of the family these days; they may even get a birthday present every year or be in line to […]
The wireless zoo
An innovative Australian start-up is promising to revolutionise the global veterinary industry with a new product that wirelessly monitors the vital signs of animals. By Shane Conroy They say success doesn’t happen overnight. That’s certainly true for Jeremy Bocknek and […]
Playing to win
Some private practices have not been scared off by the arrival of corporate vet clinics. In fact, they’re welcoming the challenge. By John Burfitt According to a recent newsletter by business advisor Graham Middleton of Synstrat consultancy, the best place to […]
It’s your responsibility
Doing good is good for business. So what do you need to know about adopting the principles of corporate responsibility? Angela Tufvesson investigates At Veterinary Oncology Consultants, which provides remote consultations to vets caring for animals with cancer, directors Angela […]
