No vet wants to provide anything less than the best possible treatment but when a client is unable to pay for your services, how much charity can your business afford? By Susi Banks There are various strategies veterinarians use to balance […]
Your Business
Know thy Unique Selling Proposition
The USP—Unique Selling Proposition—is said to be the secret of getting the right core message of your business. So why is it so many practices have no idea what their USP even is? By John Burfitt If there’s one thing most […]
Business courses for vets
Being a fantastic vet is only half the story to running a successful practice. The other half is how good at business you are. Luckily, there are lots of business courses you can do to help you be more enterprising. […]
Vets on call
Described as ‘Uber for pet owners’, Vets on Call—an app-based mobile veterinary service—looks like a win-win-win for vets, owners and pets. But is the game-changing business model viable? By Merran White For Bendigo-raised Morgan Coleman, who cut his entrepreneurial teeth […]
The veterinary receptionist
First impressions last which is why the role of the veterinary receptionist is of critical importance, as Tracey Porter discovers. There are few jobs in the veterinary sector that carry as much weight as that of a frontline receptionist. While, as […]
Problem clients
There are some clients where the time for talking and managing is over, and it is simply time to move them on—and off your books. John Burfitt reports There are fairly standard ways of dealing with problem clients but according […]
Using social media to market your business
How well are you using social media to market your business? By Andy Kollmorgen One thing has become dead certain in this otherwise confusing age of all-powerful social media: you want to make these digital platforms your friends. Topping the […]
How to motivate employees
A motivated workforce can be the difference between a practice that thrives and one that barely survives. Here’s how to motivate employees. By John Burfitt Anyone who has ever walked out of a session with motivational guru Tony Robbins knows […]
Vet shortage?
If there are so many vet graduates in Australia, why the vet shortage? Merran White investigates According to the federal government Department of Employment’s most recent veterinary labour market survey (March 2017), the new supply of veterinarians “has increased substantially […]
Practice protocols
Practice protocols aren’t always clear or necessarily followed. They’re also often set without input from all staff members. But does it have to be this way? John Burfitt investigates Try this as a quick exercise: go onto the Australian Veterinary […]
