If veterinary services are essential, surely effective marketing means just sticking a sign out the front of the practice. Well, no, actually … By John Burfitt There was a time in the past when the only marketing you needed to […]
Your Business
Choosing the right business model
Private practice, corporate group, partnership—choosing the right business model requires careful consideration. By Cameron Cooper After almost 20 years in practice, Dr Deborah Webb admits she had been feeling somewhat “isolated” as a veterinarian in her four Redland Bay part-time […]
5 ways to increase veterinary clinic visits
There are a number of marketing tactics you can use to encourage more visits to your clinic. But they all boil down to one thing: be helpful. By Rob Johnson It’s easy for vets to get stuck in an endless […]
Surviving the silly season
From recruiting locums to stocking up on consumables, here’s how to ensure your business can survive the busy holiday period. By Rachel Smith The silly season is in full swing—and as most of the population starts to wind down and […]
Pet boarding
Offering boarding for dogs, cats or both can be a strategy to improve client engagement. Clea Sherman investigates how to do so successfully. For many pet owners, the thought of going away and leaving their beloved fur baby behind is […]
Starting a YouTube channel
Digital marketing experts say it’ll be all about video in years to come—so should vets be starting a YouTube channel? Rachel Smith reports If you go to YouTube and search for ‘vets’, there’s no shortage of experts explaining how to […]
Burnout in veterinary nurses
Many vet nurses are subject to burnout as a result of the daily stressors on the job. Failure to address the early warning signs can lead to serious problems such as depression and other issues. Heather Vaile reports ‘Burnout’ is your mind and […]
How to successfully sell your veterinary practice
Here’s how to successfully sell your veterinary practice as well as ensure a happy handover to its new owners. By Merran White Advance-plan your exit To get the return on your practice you deserve takes “time, attention and planning—ideally, years […]
What makes the best waiting room?
It’s the first port of call for owners and pets, but could you be getting your waiting room all wrong? Fit-out experts say yes, writes Rachel Smith. A veterinary practice that has a good reputation and offers great medical care […]
Branding: how to make your mark
Branding your practice is far more about core values and a business plan than a fancy new logo or a flashy website. By John Burfitt Ask most people about the branding of their practice, and the immediate response usually involves […]