Presented in a news-style with a leading Australian news anchor, the program will be a long-form and high-engagement overview of the industry. Through interviews with industry leading professionals, news reports and sponsored editorial profiles, it will explore a myriad of topics including: veterinary business; pets; the equine industry; and production animals.
Graham Catt, CEO of the AVA, said: “We’re very pleased to be working with Assoc. Media on this project. It’s a great opportunity for the AVA to give the broader veterinary community a closer look at the profession and highlight the many important roles that vets play from treating pets to managing biosecurity threats. Vets are responsible for the health and welfare of Australian animals which is an enormous responsibility and Vet TV is a great way to provide some insight into this incredible profession.”
Jonathan Love, Managing Director of Assoc. Media, said: “Association Media is excited to be working with the AVA to explore the key issues affecting the Australian veterinary industry. We are passionate about animal health and welfare issues and this program will engage with all those who are also interested in veterinary and animal issues.”
Vet TV will be previewed at the AVA Annual Conference in Melbourne, 4-9 June 2017 and will be officially launched in August 2017. The program will form part of an extensive communications campaign to reach and engage with AVA members, industry leaders, organisations, writers, bloggers and journalists.
Story courtesy of the AVA