Hill’s Prescription: “The power of plus”

Hill's Prescription Diet for cats

Hill’s introduces the world’s first nutritional solutions for treating concurrent conditions.

Hill’s™ Prescription Diet™ Metabolic Plus Mobility Canine and Metabolic Plus Urinary Feline: clinically proven nutrition to manage weight and joint health in dogs, and weight and urinary health in cats.

Numerous studies have demonstrated the impact that obesity can have on canine osteoarthritis and feline lower urinary tract disease (FLUTD), often exacerbating these conditions.1,2

Veterinarians have long noted the link between obesity and these concurrent conditions, but treating them together has often required complicated regimens that can be difficult for pet parents to follow.

Metabolic Plus Mobility Canine and Metabolic Plus Urinary Feline are the first nutritional solutions to simultaneously offer effective weight loss and management while also improving joint health in dogs, and urinary health in cats.

These two new products are based upon the revolutionary nutrition of Hill’s™ Prescription Diet™ Metabolic, which has become the new standard for weight loss and weight maintenance.

Given that 40% of dogs3 and over 30% of cats4 presented to veterinary clinics in Australia are overweight or obese, and that this prevalence is increasing, significant numbers of our dogs and cats are afflicted with obesity-related concurrent conditions, such as mobility issues and FLUTD. The nutrition in these combined formulas presents a new approach to addressing these growing concurrent problems.

Hill’s™ Prescription Diet™ Metabolic Plus Mobility

For dogs, just like people, excess weight means increased physical stress and force on the joints, leading to erosion of cartilage and osteoarthritis. Weight loss and exercise represent two critical components for countering the effects of arthritis.

The nutrition in Metabolic Plus Mobility contains a synergistic blend of natural ingredients shown to activate metabolism to burn excess body fat and help dogs lose weight. This nutrition also contains high levels of omega-3 fatty acids, shown to reduce inflammation, interrupt cartilage degradation and improve mobility.

As a result, Metabolic Plus Mobility is the first nutrition clinically proven to simultaneously reduce body weight by 13 per cent in 60 days5 and improve mobility in as little as 21 days.6

Hill’s™ Prescription Diet™ Metabolic Plus Urinary

For cats suffering from feline lower urinary tract disease, weight loss is often part of the treatment strategy. Metabolic Plus Urinary is the first nutrition clinically proven to simultaneously reduce body weight by 11 per cent in 60 days7 and manage feline urinary health, representing a long-term solution to what is often a recurring problem.

The nutrition in Metabolic Plus Urinary reduces the recurrence of FIC signs by 89 per cent8 and has also been shown to dissolve struvite stones in as little as seven days (average 27 days in vivo study in urolith forming cats).9

To ensure the long-term compliance of pet owners and the health of their pets, both Metabolic Plus Mobility and Metabolic Plus Urinary can be fed long term for weight maintenance once ideal weight is reached. Metabolic Plus Urinary can also be fed in multi-cat households.

In summary, Metabolic Plus Mobility and Metabolic Plus Urinary formulations are another example of Hill’s long-term investment in clinical nutrition. Hill’s is very proud to be able to provide veterinary health-care professionals around the world with effective solutions for these complicated cases.

Looking for something special to take back home with you?

Simply visit the Hill’s stand at AVA Conference during exhibition break times prepared with your favourite pet dog or cat picture ready to email on site and you’ll be able to place an order for your own FREE customised Hill’s Pet Nutrition calico bag ready to collect while at the conference!

For further information please contact your local Hill’s Territory Manager or call the Hill’s Helpline on 1800 679 932.


1. Marshall WG, Bockstahler BA, Hulse DA, et al. A review of osteoarthritis and obesity: current understanding of the relationship and benefit of obesity treatment and prevention in the dog. Vet Comp Orthop Traumatol 2009;5:339-345. 2. Lund EM, Armstrong J, Kirk C, et al. Prevalence and Risk Factors for Obesity in Adult Cats from Private US Veterinary Practices Intern J Appl Res Vet Med. 2005; 3(2):88-96. 3. McGreevy PD, Thomson PC, Pride C, et al. Prevalence of obesity in dogs examined by Australian veterinary practices and the risk factors involved. Vet Record 2005; 156: 695-702. 4. McGreevy PD, Thomas PC, et al. Overweight or Obese Cats Presented to Australian Veterinary Practices: Risk Factors and Prevalence. Aust Vet Practice 2008; 38(3) 98-107. 5. Floerchinger AM, Jackson MI, Jewell DE, et al. Effect of feeding a weight loss food beyond a caloric restriction period on body composition and resistance to weight gain in dogs. J Am Vet Med Assoc 2015;247:375-384. 6. Data on file 2010, Hill’s Pet Nutrition, Inc. 7. Floerchinger AM, Jackson MI, Jewell DE, et al. Effect of feeding a weight loss food beyond a caloric restriction period on body composition and resistance to weight gain in cats. J Am Vet Med Assoc 2015;247:365-374. 8. Kruger JM, Lulich JP, MacLeay J, et al. Comparison of foods with differing nutritional profiles for long-term management of acute nonobstructive idiopathic cystitis in cats. J Am Vet Med Assoc. 2015; 247:508-517. 9. Lulich JP, Kruger JM, MacLeay JM, et al. Efficacy of two commercially available, low-magnesium, urine-acidifying dry foods for the dissolution of struvite uroliths in cats. J Am Vet Med Assoc. 2013;243:1147-1153. ™ shown are trademarks of Hill’s Pet Nutrition, Inc. © 2016 Hill’s Pet Nutrition Pty Limited. HIMA-JE-16176007 

Vet Practice magazine and its associated website is published by Engage Media. All material is protected by copyright and may not be reproduced in any form without prior written permission. Explore how our content marketing agency can help grow your business at Engage Content or at YourBlogPosts.com.

Post a Comment

Your email address will not be published. Required fields are marked *

Get our app for FREE!

All our content beautifully designed with extra interactive features and videos for iPhone & iPad
DOWNLOAD

Subscribe to our newsletter

Want stories like this delivered to your inbox? FOR FREE!
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.