As consumers increasingly move towards a preference for “one-stop shopping” for pet care, the co-location of veterinarian and retail services is becoming more and more prevalent in Australia. Greencross Limited is leading the charge, rolling out co-located Petbarn Stores with integrated Greencross Vets clinics, aimed at delivering high quality pet care in easy-access locations for pet parents.
As a veterinarian with 13 years experience, Dr Sarah Morton was practising at Greencross’ Jindalee clinic when she was offered the role of Vet Director at the newly opening Kawana Waters clinic in September 2014. We asked her about the experience.
What makes working in a co-located practice different from working in a stand-alone clinic?
“Several differences immediately stand out. On an operational level, we tend to thrive because we see more walk-ins and general enquiries filtering through from the retail section of the store. We also have a superior access to new clients by being co-located, we are mentioned in Petbarn advertising regularly and the retail staff are all advocates for the clinic.
“Being positioned within a retail store, we don’t need to stock retail products and only minimal numbers of preventatives.”
Are there any challenging elements of general practice that are eliminated (or reduced) by the fact that you are positioned in a co-locational clinic?
“Not having to stock retail items can be an administrative relief and can ease running costs. Additionally, if we are experiencing a quiet period, we can pop next door and have access to potential clients. Co-located vet clinics are very unique in that there are always opportunities to enhance our client base.”
Could you describe the relationship you have with the Petbarn team?
“We have a great bunch of retail staff who have the best interests of the pets at heart. They are a lovely bunch of happy and fun people who are always willing to help us when we need it and vice versa.
“It’s great to have an extended bunch of work mates who are genuinely interested in excellent service and care for our clients’ pets.”
Is there anything else you’d like to say about what it’s like to work in co-lo?
“I was originally hesitant to move from my old clinic—I loved working there. So making the transition was a challenge but once I did it, I was so pleased.
“My satisfaction in my job is at an all-time high and I have new and exciting challenges greeting me every day. The practice is growing bigger and better by the day too, and it’s very fulfilling having a wealth of animal-loving clients at our fingertips.”
Greencross Vets are looking for vets interested in taking a role in our new co-located practices, or simply taking the next step in their veterinary career. If you are interested, please visit us at the Greencross Vets stand at the AVA Conference, visit www.greencrossjobs.com.au or call Dr Tony Goldstone, General Manager of Partnerships on 0408 298 011.
Visit the Greencross Vets team at the AVA Conference Exhibition to find out more about:
- Career opportunities
- Selling your practice
- Continuing Education Programs