An entirely new taste experience

stew in bowl lo resAt Hill’s, we believe that pet food needs to be nutritious and delicious. Taste is about much more than flavour—it also includes shape, size, aroma and texture. That’s quite a lot of variables to consider.

Our long-term investment in learning, technology and talented scientists has helped us develop industry-leading product innovations. Hill’s is the place where science and great taste meet.

We have over 200 dogs and 200 cats, our Pet Partners, who act as tasters for Hill’s. The work starts with a human sensory panel who describe aromas to generate profiles of food based on the intensity of each aroma—whether that’s roasted, nutty or earthy. This is compared with the taste preferences of pets.
So, for instance, cats may prefer foods
with savoury or meaty notes detected in sensory panels. This allows a database to be built so that the best sensory profiles can be developed.

Pets are family members and human expectations of pet food have changed accordingly. The ‘looks like home-made’ aesthetic is increasingly valued and this has been reflected in our Prescription Diet stews. This breakthrough new food makes it easier for clients to follow your nutritional recommendation and clients love to feed it to their pets.

Despite palatability being a rarely talked about subject, it’s likely to have a big impact on the health and clinical outcomes of veterinary patients. This means it should be as high on your agenda as it is on ours.

For a FREE sample of our Prescription Diet Stews, please visit Hill’s Pet Nutrition on stands 47-50 at ASAVA but be quick: stocks are limited.

Hill’s introduces the world’s first nutritional solutions for treating concurrent conditions

It is important to recognise that excess weight can have an impact on canine osteoarthritis and feline lower urinary tract disease (FLUTD), often exacerbating these conditions.1,2 Treating them together has often required complicated regimens that can be difficult for pet owners to follow.

For overweight dogs suffering from osteoarthritis, Hill’s Prescription Diet Metabolic Plus Mobility is the first nutrition clinically proven to reduce body weight by 13 per cent in 60 days3 and improve mobility in as little as 21 days.4

For overweight cats suffering from feline lower urinary tract disease, the nutrition in Hill’s Prescription Diet Metabolic Plus Urinary is clinically proven to reduce body weight by 11 per cent in 60 days,5 dissolve struvite stones in as little as seven days6 and to reduce the recurrence of FIC signs by 89 per cent.7

Together we can help transform the lives of the millions of pets suffering from concurrent conditions.

1. Marshall WG, Bockstahler BA, Hulse DA, et al.  A review of osteoarthritis and obesity: current understanding of the relationship and benefit of obesity treatment and prevention in the dog. Vet Comp Orthop Traumatol 2009;5:339-345. 2. Lund EM, Armstrong J, Kirk C, et al. Prevalence and Risk Factors for Obesity in Adult Cats from Private US Veterinary Practices Intern J Appl Res Vet Med. 2005; 3(2):88-96. 3. Floerchinger AM, Jackson MI, Jewell DE, et al. Effect of feeding a weight loss food beyond a caloric restriction period on body composition and resistance to weight gain in dogs. J Am Vet Med Assoc 2015;247:375-384. 4. Data on file 2010, Hill’s Pet Nutrition, Inc. 5. Floerchinger AM, Jackson MI, Jewell DE, et al. Effect of feeding a weight loss food beyond a caloric restriction period on body composition and resistance to weight gain in cats. J Am Vet Med Assoc 2015;247:365-374.  6. Lulich JP, Kruger JM, MacLeay JM, et al. Efficacy of two commercially available, low-magnesium, urine-acidifying dry foods for the dissolution of struvite uroliths in cats. J Am Vet Med Assoc. 2013;243:1147-1153. 7. Kruger JM, Lulich JP, MacLeay J, et al. Comparison of foods with differing nutritional profiles for long-term management of acute nonobstructive idiopathic cystitis in cats. J Am Vet Med Assoc. 2015; 247:508-517.

 

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